The Corporate Internationalization Course promoted by CNA (National Confederation of Crafts and Small and Medium-Sized Enterprises), attended by our Rossi Tre team, has concluded with great satisfaction. The initiative proved to be an important training and updating opportunity to strengthen our skills and strategies with a view to expanding into foreign markets.
Objectives and value of the business internationalization course
The course, designed to provide practical tools and specific knowledge on business internationalization, aimed to:
- Improve the ability to approach international markets;
- Develop commercial strategies targeted at foreign markets;
- Strengthen managerial skills for managing international negotiations;
- Understand the main opportunities and challenges in export processes.
Thanks to the professionalism and practical approach of lecturer Silvia Chiarion, participants were able to explore key topics in depth, with active involvement that made the learning process even more effective.
Topics covered during the course
During the various sessions, numerous strategic and operational aspects of internationalization were addressed. Among the main topics, particular attention was given to ICP analysis (Ideal Customer Profile) and the definition of export-specific buyer personas, essential elements for identifying and approaching the most promising markets. Work was also carried out on the definition of the target customer and the strategic use of LinkedIn as a tool to engage new contacts and potential international customers.
Another central topic was the organization and management of pre- and post-international trade fair activities, which are essential for structuring participation in industry events and maximizing networking and business opportunities. The course also explored the use of digital tools for revenue operations, such as CRM systems, useful for optimizing sales processes and tracking business relationships.
The course also covered sales processes, sales cadences, and follow-up strategies, with a particular focus on creating effective procedures for managing leads and international negotiations. Finally, the Ansoff Matrix was analyzed as a useful tool for planning growth in foreign markets through new product and market strategies.
Who is CNA?
CNA (National Confederation of Crafts and Small and Medium-Sized Enterprises) is one of Italy’s leading trade associations, active for over 70 years in supporting craftspeople and small and medium-sized enterprises. CNA offers qualified consulting, training, and representation services, helping companies grow and innovate in an increasingly competitive environment. The association promotes initiatives dedicated to skills development, business internationalization, and access to new market opportunities, supporting companies at every stage of their journey, both locally and internationally.
A new starting point for business internationalization
The conclusion of this training path represents only the beginning of a new phase for Rossi Tre. The skills acquired during the course will allow us to face the challenges of internationalization with greater awareness, planning more effective strategies for entering and consolidating our presence in foreign markets. We are ready to put what we have learned into practice, strengthening the presence of our heat treatments and metal surface treatments beyond national borders as well. This achievement marks a key milestone in our path of growth and innovation, with the aim of offering internationally recognized quality and professionalism.a fondamentale nel nostro percorso di crescita e innovazione, con l’obiettivo di offrire qualità e professionalità riconosciute a livello internazionale.
